Marketers are often focused on understanding customer behavior. They make assumptions about customer journeys based on what they can see in their analytics. But, there is a lot that marketers may not be able to see when it comes to that journey.
These hidden insights are referred to as “dark funnels” and that’s exactly what we are going to talk about today.
This article will talk about what the dark funnel is, its purpose, and why you should do things that won’t scale. …
There are a lot of SaaS companies out there, but only a few truly understand how to market their products and services.
You’ve probably seen this before: A company has an amazing product, but they never seem to get the word out about it.
Why is that?
They don’t use the right marketing strategies or they use the outdated ones from years ago. This results in low conversions and ultimately leads to failure for these businesses.
If you don’t want to be one of those companies, you are in the right place.
In this article we’ll cover 10 strategies that…
Learn how to accelerate sales velocity and close more deals faster. This article covers the definition of sales velocity, factors that affect it, as well as tips on what you can do right now to increase your own company’s revenue growth.
A startup. SMB. A long-standing corporation. It doesn’t matter. You got sales objectives you gotta meet and the majority of sales goals include more deals closed in a shorter time frame. This is also known as sales velocity. But how can we accelerate sales velocity? And how can we define it first?
Sales velocity is a sales metric. It…
If you’re a B2B marketer, you should concentrate on Demand Generation Strategy and monitoring the Demand Generation KPIs.
You’ll acquire more credibility within your company and also explore the way your Demand Generation campaigns have contributed to the company’s growth.
When you have the right Demand Generation strategy, your business will grow. Quickly. You’ll end up with lots of inbound prospects who are ready to purchase. This sounds like it’s almost too good to be the truth.
Demand Gen goes beyond increasing interest and awareness. It’s about developing educating and informative content. One that changes people’s perception. Yeah, it…
You’ve been doing everything right. You’ve grown your customer base, increased your revenue, and built a team of rock stars. And then it happened. Your B2B SaaS growth has plateaued and you don’t know what to do next. If this sounds familiar, read on. This post is for you!
On some level, we’re all seeking growth. More buyers, more revenue, quicker innovation, distribution, or service, larger inventory, more locations — the list goes on and on.
But in business, growth is more than something you just hope for to happen, and it can always result in more problems than anyone…
You’re not alone. Building a revenue marketing team is one of the most difficult challenges for any company, but it’s also one of the most important.
The good news is that we’ve got you covered with our guide to structuring your revenue marketing team! This will help you build a structure that will ensure optimal results and success in your business.
Let’s start with typical B2B Marketing Models…
In the ’90s, most B2B companies had marketing departments that looked something like this:
There were no marketing operations, and demand generation was part of the Marcom Director’s realm, which also included…
What are the best customers for B2B SaaS? This is a question that many people in the industry spend time trying to answer, but few of them have come up with an effective solution.
The truth is that it’s hard to tell who will be profitable and who won’t. You can look at their company size or revenue, but this might not be accurate because some companies do business in different ways than others.
In this post, we’re going to talk about how you can analyze customers and identify which ones are worth investing time into so you don’t waste…
As companies expand, they typically end up with what is referred to as “silos.” This happens because each department in the company develops its own set of processes and priorities.
For any company looking to grow exponentially, this is an issue they need to address quickly.
This article will show you how cross-department accountability can help your company break down these silos so everyone can work together more efficiently.
In B2B organizations, the word “silo” is often used to describe a point of contention.
They’ve created tension between departments who are all trying to achieve different goals and missions, and…
The topic of this article is the one everyone’s familiar with. Every single company. It’s related to their goals and their core existence.
What can we do to get relevant clients faster and, at the same time, increase the size of our deals to increase the revenue?
Today, the mystery’s being revealed.
I’m gonna explain to you the way we, at Funky Marketing, work, and by doing that I wanna show you the way you can do it, too, for your company.
Our main focus is on Linkedin. We’re in B2B, and it’s kinda an obvious choice. …
We’re living in times when B2B is still mystical. We see it as something that generic, unoriginal, slow, without personality. I guess that’s why it is mystical.
But things have changed. There are people behind every single company. We’re not working with objects (although we tend to forget that quite often). We’re working with and marketing to humans. To people.
In B2B, it takes longer than in B2C to sell something. There are multiple reasons for it. Longer implementation and onboarding time, expensive products or services, existing vendors, decision-making processes in companies.. It all affects the speed of the buyer’s…