How to build online presence for your recruiting agency (with examples and action plan)

  • be interesting
  • be relevant
  • participate.

If we have backlinks, how can we actually check if the backlink is relevant?

  • How relevant is the website for your website?
  • How unique is the content on the website?
  • When is the website created?

Knowing which links are relevant, we need to work on creating links that lead to your site. But how you can do that?

There are different ways to do it, but most of them can be time-intensive.

  • Writing articles
  • Blog
  • Social Media participation

We created a Guide to using unlinked brand mentions for link building!

I often use third-party tools and Google to discover websites. Here are some advanced search commands that are regularly used to uncover the inconsistent branding.

  • It’s not just a brand as a keyword
  • Avoid publishing press releases
  • Create a good pitch message
  • Create a pitch message that you can not say no

We needed to find ways so our pitch is the best possible. Here’s what we used:

  • Usability
  • Additional value
  • Update Records

Important Yes and Important No

  • Avoid the word “link”
  • Offer additional information
  • Avoid using templates
  • Return after a few days
  • Do not always accept not for the answer
  • Expand the possibility of a possible partnership with the site you contact

Another link building tactic can be using unrelated brand references.

Here’s how it goes.

  1. The “Best” or “Top”

Create a link building team within your organization!

In a case of companies like OMNES, people often say that the biggest struggle is finding time and resources for link building. They are a small hard-working team. What can they do about it? And what can you do about it?

Let’s talk about creating content, promoting it on different platforms and helping your clients and followers.

  • Create content that is relevant to job seekers
  • How does the content contribute to meeting this need?

Use social media to reach various segments of your audience. I recommend LinkedIn, Facebook, Twitter, Instagram, and YouTube.

LinkedIn is perhaps the most obvious choice. Social media help people looking for work to see and connect with potential employers. Companies also retain the presence on the website to filter potential employees during the recruitment process. Posting content on LinkedIn is a great way to get it in front of a wider audience. As for posts on LinkedIn, use it as a personal blog, literally. Talk about your everyday experiences, like when you were writing in notebooks when you were small. Or you watched movies how others did it. :) Use personal profiles for that. If you are creating an ebook or you’re speaking at events, upload the presentation on the Slideshare, for example.



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Nemanja Zivkovic

Nemanja Zivkovic

CEO @ Funky Marketing | We Create Demand Generation Programs To Help B2B Companies Generate Consistent Revenue Growth