How to create a B2B content machine

Content strategy

Content planning

Content Creation

Main pillars of content

  1. Website articles

Content distribution

Social Media

Organic posts

Promotional posts

Live videos

Quote image

Email marketing

Syndication

Repurposing content

Republishing

Reformating

  • When recording B2B Weekly podcast, we’re recording the video version, too, and uploading it on YouTube
  • We get 4–5 short videos for Linkedin, Facebook, and Instagram out of every webinar and meetup
  • We get 4–5 pieces of visualized audio content for Linkedin and Facebook out of each episode of B2B Weekly and Funky Marketing podcasts.
  • We use long-form articles, case studies, researches, and reformatting them as text posts for LinkedIn.
  • We use long-form articles, case studies, researches, and reformatting them as visual posts for Facebook, Linkedin, and Instagram.

Repromoting content

Optimization

  • Headline
  • Subheadline
  • Intro and description
  • Visual templates
  • Readability
  • Shareability
  • Images
  • CTAs
  • Internal links

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CEO @ Funky Marketing | We Create Demand Generation Programs To Help B2B Companies Generate Consistent Revenue Growth https://funkymarketing.net/

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Nemanja Zivkovic

Nemanja Zivkovic

CEO @ Funky Marketing | We Create Demand Generation Programs To Help B2B Companies Generate Consistent Revenue Growth https://funkymarketing.net/

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