How To Take Your B2B Marketing Strategy To The Next Level

What is happening to B2B marketing right now

  1. Mapping the customer journey experience
  1. B2B marketing channel adaptation
  1. Marketing budget shifting
  1. Talent marketing and employer branding
  1. Content marketing is going pro

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The need for a new approach to B2B Marketing

7 tips to take your B2B marketing strategy to the next level

1. Niche down by rethinking your target audience.

2. Use storytelling and get personal with your marketing.

Why is storytelling better than just messaging?

  1. Stories simplify concepts and ideas into something digestible
  2. People connect more deeply to stories
  3. A story can inspire your target
  4. It makes for more shareable content
  5. Its marketing and branding all at once

3. Your most important asset is your website, make it a destination.

4. Engage and get involved in the conversation.

What do you need to do to become more active in the conversation?

  1. Niche down to topics related to your industry
  2. Engage and speak out on topics related to company values
  3. Get your employees involved
  4. Create a brand manual to control messaging and interactions
  5. Be creative and use humor

5. Be more than a product pusher.

6. Make data-driven decisions.

7. Reconsider and experiment with your approach to marketing

What does this mean for your goals?

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CEO @ Funky Marketing | We Create Demand Generation Programs To Help B2B Companies Generate Consistent Revenue Growth https://funkymarketing.net/

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Nemanja Zivkovic

Nemanja Zivkovic

CEO @ Funky Marketing | We Create Demand Generation Programs To Help B2B Companies Generate Consistent Revenue Growth https://funkymarketing.net/