Marketing is a Probabilistic Game, Not a Deterministic Game.

One of the most important things businesses have is their strategy. Without it, you’ll never be able to grow your business and reach your full potential.

Companies are the ones that have a high-level strategy and agencies are the ones that do the work and handle things like design and execution.

That’s a standard.

When starting Funky Marketing, I said that we need to be involved in creating the strategy.

The strategy sets the tone for how you present yourself and allows the company to stand out.

Companies and agencies should work together to get a better results.

I didn’t want to build another agency that will always be treated poorly by companies because ad agencies were engaged in the business of selling media space rather than solving problems.

We’re here to make changes. And I didn’t want to build an agency, nor a consultancy, but something else. Mine.

I don’t want to be the one implementing other people’s ideas, but the one setting up the strategy and leading the team to execute it.

I do consulting, but I lead the execution, too.

The most interesting thing is creative problem-solving.

I see more anomalies and biases in decision-making in B2B than I do in B2C and the potential for inventive problem-solving in B2B and the potential for value creation is greater.

Optimizing around what you think the official performance of some predetermined action might be (the way B2B companies do) is a cast catastrophic misdirection of effort.

It leads to unmet needs of the customers.

Companies getting more and more focused on doing things that customers aren’t bothered about to pursue metrics while completely ignoring the needs.

It’s highly difficult to do marketing today.

That’s why we develop and adopt. The way we do things is way different from what it was in January 2020.

Looked from the lens of lived experience, not through the lens of mathematical optimization, isn’t difficult, but most organizations don’t do it.

It’s difficult to change the mindset and the systems, but it isn’t difficult to see what needs to be done.

Most people in the organization have job descriptions, which are defined with objectives and terms that are essentially orthogonal to the customer interest or the client interest.

It’s back to basics for most things, we just tend to overcomplicate things over and over again.

Marketing is a probabilistic game, not a deterministic game.

As a result, it tends to get discounted when people design metrics, rewards, and systems. It tends to be rewarded around what’s deterministic, not what’s probabilistic.

I work with companies, departments, and agencies, with their teams and decision-makers to make them change and adapt.

If you need help, feel free to reach out.
I know you want to, but you might not know how.

A short conversation is a good start and can get you from ground zero to the 1st floor.

If you need help, or you just wanna continue the conversation, connect with me on LinkedIn or schedule a free consultation call.