What’s the secret of becoming a great marketer?
I really got into this writing after I came back from my summer vacation. This is my 3rd article in 3 days.
I feel like there are tons of things I know and I can transfer to all of you interested in learning and becoming better in marketing and business, and who am I not to share it?
Everyone wants to know the secret of becoming a great marketer or copywriter. Let’s put this to into one same thing for this article.
There’s a secret to it.
I know barely anyone will do it, so I’ll tell you the way it can be done.
Read carefully.
I’ll quote Ogilvy on this.
“Every marketer should start his or her career by spending 1st two years in Direct Response.”
Why?
Because one glance of every advertising tells me whether the marketer has ever had that experience.
That’s why each and every one of you need to learn how to do the copywriting, how to communicate with customers, fans, followers.
There is no marketing without knowing cognitive biases and social psychology.
So what am I telling you?
If you want to be a great marketer, become a student of human response.
Nothing, I repeat, nothing else matters!
If you wanna be good, you can’t ignore this.
Spending 2 years in direct response is exactly the study of human response.
It involves communication directly to the customer in way that compels them to take action.
I can see soo many agencies, so many marketers stuck in brand awareness and not promising any results.
That’s why we’re focused on conversions here at Default Design.
Long before there were sites like Hubspot and Buffer, there were direct-response copywriters absolutely nailing it with explosive copy.
They were churning up huge interest in their products and scaring up droves of customers to buy their products.
The impact of these marketers is enormous.
You use toothpaste? You can thank Claude C. Hopkins who popularized it through direct-response copywriting.
If you’re writing ads, headlines, blogs, page titles, articles, tweets, Facebook posts, or any other form of digital marketing, you’ve got a few things to learn from these pioneers.
Direct Response is so awesome because of this one word: testing!
David Ogilvy, the demigod of direct-response copywriting wrote this: “Never stop testing, and your advertising will never stop improving.”
Let me share another quote.
“Tests are important and help us to understand our customers. Good selling is based on good testing.” ~ Claude C. Hopkins
One direct response copywriter, Scott Martin, explains the goal behind direct response copywriting:
In the direct response world, we produce advertising with one goal: persuade someone to take a specific action that leads to a sale. Direct response advertising is measurable. It’s accountable.
That’s why we’re focused on conversions.
For the past 100 years, direct response copywriters have made fun of main street marketing because they didn’t include a call to action in their ads. But times have changed. They [main street marketing] now include calls to action for Twitter and Facebook. And people who study direct response can laugh for another 100 years.
That’s why the CTA is absolutely essential to successful marketing and successful copy.
Your goal is sales.
Your writing focuses on sales.
You get sales.
It’s just that simple.
One of the biggest differentiators between branding as a marketing strategy and direct marketing is this:
Branding focuses on the company. Direct marketing focuses on the customer.
That’s a critical difference, and it is one of the primary reasons why direct marketing is more effective than typical forms of indirect marketing or branded information.
Direct marketing obsesses over the customer.
Here’s what David Ogilvy said:
“A consumer is not a moron. She’s your wife. Don’t insult her intelligence, and don’t shock her.”
The best way to become an outstanding marketer is to understand your customer.
Marketing does not exist without the customer.
If you want to reach your customer, you have to first know them.
When Ogilvy helped to market the Rolls Royce, he knew he was targeting people who wanted a luxurious experience.
He knew the customer, and he catered directly to them with this stellar ad.
Once you figure out who it is you’re trying to reach, you need to understand what it is that will effectively compel that person to buy your product.
Direct response had its origins in the era of Mad Men, but it hasn’t reduced an iota in its effectiveness.
Direct-response marketing is alive and well and more effective than ever.
By learning from direct-response marketing, we can improve the effectiveness of our own copywriting, and experience the success that comes as a result.
Now, have you learned from direct-response copywriting? Will you?
If you decide not to bother with learning and find somebody to help you with your business and marketing, message me HERE. I’m just one message away from sky-rocking your business.
