Published in Startup Stash·PinnedAre You Actually Creating Demand?I see companies that deal with attribution trying out self-reported attribution and, to be honest, it looks ridiculous. Let me break it down for you why. 1. They are doing it with the intent to show you that it isn’t working. Therefore, their conclusion is that it isn’t working. But…Demand Generation5 min readDemand Generation5 min read
Published in Startup Stash·Jan 27Are All The MQLs Bad?Seems like everybody’s against MQLs and lead gen. The way it is done, I’m against it, too. But the lead gen model can work. We (as Funky Marketing) have been delivering 40+ MQLs per month to a tech dev company, but the difference between them and the majority of others…Lead Generation3 min readLead Generation3 min read
Published in Startup Stash·Jan 19Marketing is a Probabilistic Game, Not a Deterministic Game.One of the most important things businesses have is their strategy. Without it, you’ll never be able to grow your business and reach your full potential. Companies are the ones that have a high-level strategy and agencies are the ones that do the work and handle things like design and…B2B3 min readB2B3 min read
Published in Startup Stash·Jan 19Go Before The Intent And be Top of Mind When it’s Time to Buy.There’s a significant shift happening in the B2B world. 𝗕𝘂𝘆𝗲𝗿𝘀 𝗮𝗿𝗲 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗯𝘂𝘆𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘁𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮𝗹𝘄𝗮𝘆𝘀 𝗱𝗼𝗻𝗲. They want to buy in a way that is convenient for them, and that meets their specific needs. To stay ahead of the curve, you…B2B3 min readB2B3 min read
Published in Startup Stash·Nov 14, 2022B2B Marketing: How To Report On Content Marketing EffortsHow to report on content marketing? It seems to be a question that I started to hear more and more often. There are a lot of talks these days about the importance of content marketing for B2B companies. …Content Marketing9 min readContent Marketing9 min read
Published in Startup Stash·Nov 14, 20226 Pillars To Build Word Of Mouth Strategy For SaaSAs a SaaS company, word of mouth can be a powerful tool for driving new customers and retention. But how do you create word of mouth strategy for SaaS, in an industry where word spreads quickly online? There are six main pillars to consider when creating a word-of-mouth strategy for…Word Of Mouth4 min readWord Of Mouth4 min read
Published in Startup Stash·Oct 18, 2022B2B SaaS Metrics: 4 Metrics That Matter Most For Growing Top Line Revenue — Funky Marketing“It’s hard!” I hear you. Growing a company is hard work. There are many moving parts, and it can be difficult to know which levers to pull to generate the most impactful results. What’s even more challenging is trying to decipher which metrics actually matter when making decisions that will…SaaS11 min readSaaS11 min read
Published in Startup Stash·Sep 26, 20228 Things You Need To Know To Build A Strong Demand Generation Strategy — Funky MarketingGetting leads is essential for any company, but generating high-quality leads takes a lot of work. It’s not enough to just put up a few ads and wait for the customers to come flooding in. You need to have a well-thought-out demand generation strategy if you want to be successful. …Demand Generation9 min readDemand Generation9 min read
Published in Startup Stash·Sep 23, 2022How To Plan Your Marketing Budget (And Adapt To Your Audience Size) — Funky MarketingA question that’s often difficult to answer, but is critical for businesses of all sizes. Marketing budgets can be one of the most difficult expenses to calculate and justify. …Marketing Budget8 min readMarketing Budget8 min read
Published in Startup Stash·Aug 29, 2022B2B Differentiation: The Reason Why B2B Companies Lose — Funky MarketingThey only focus on impressing other businesses, rather than making a real difference. No differentiation. To be successful, you need to market yourself in a way that sets you apart from the rest. They want to be accepted and liked by their peers. They don’t want to cause a stir…B2B16 min readB2B16 min read
