In most companies, people do not know the value of marketing because they have never done it properly. If you explain it in a way that they can understand, it can really make your company stand out. And it can be a link between different departments in the company. That’s…

As a B2B company leader, write and talk about what you’re passionate about. Here are 5 best topics to write about on LinkedIn 👇 Before we get to it, remember — if you’re not passionate about what you’re writing, what you’re talking about, it will come across in your writing. …

Let’s talk about PR, paying respects, and leadership. Or the lack of it. We had 2 mass murders in Serbia in the last 10 days with 17 people killed plus 3 women killed in femicides. A lot of those 17 were children, killed in a primary school shooting, and she…

One of the biggest shifts is moving from thinking about the leads to thinking further down the funnel. If you wanna get what most companies consider leads, you can pay for them to Zoom Info or whomever. No need to do marketing work. The shift is from 👉 how do…

Let’s take a good look at the visual before we start the conversation. Lazar Dzamic said: Key problem, in many parts of the world, is that marketing = marcomms… while the discipline is created to be the key engine of business as it encompasses everything you have in your graph…

It’s not just about promotion and communications, it’s also about product development, pricing strategies as well as distribution methods. — But too many companies are led by executives who don’t understand these things or have any training in them either. Fewer have anything to do with product, price, or distribution. Often comes down to a lack of training in strategy, positioning, branding, and segmentation.

B2B companies are sales companies. I told it multiple times and there’s no doubt about it. But how did we get there? A lot of companies don’t have art in the hearts of their leaders aka don’t care enough about their products, and about their customers. Steve Jobs said that…

LinkedIn’s integrating AI. Good move for them in the short run. Scary bad in the long run. As Marija Todorović Aska said, authenticity can easily become just a catchphrase. Ivana Todorovic, Richard van der Blom, and Kevin D. Turner said a lot on the topic, I don’t want to repeat…

“Give the customers what they want.” I disagree with that even if I often say — talk to customers. In fact, I feel like a parrot and an old-school character (everyone else is talking about AI and I go backward, to basics.). I never have, especially since I’ve been working…